Get a Read

Before the work, the read.

Every engagement starts with a 30-minute call. You walk us through your messaging. We tell you what we see, whether Signal or Compass fits, and what we would recommend. The number follows the fit, not the other way around.

Two ways in.

Most engagements start with one of these. We will help you figure out which one fits in the call.

Start here, usually
Signal

A scored behavioral read of your messaging across four neurological dimensions. Most clients start here because Signal answers the question that comes first: how is this actually being decoded?

When Signal fits
  • You have one piece of copy you want a read on
  • You want evidence before you ship
  • You are not sure yet whether Compass is the right next step
When the architecture is the problem
Compass

A deeper architectural read of your messaging. Where Signal shows the score, Compass identifies the mental model your audience is running and gives you the framework to realign every layer of the message to it.

When Compass fits
  • The architecture is the problem, not the wording
  • The sequence is breaking the message, and you cannot tell where
  • You want the read that informs the rewrite, not the rewrite itself
The 30 minutes

What the conversation actually looks like.

Concrete, not exploratory. By the end of the call you will know which tool fits, what scope it would be, and what the next step is.

First 5 min

What you are working on

You walk us through the messaging, the audience, and what is at stake.

Next 10 min

How Signal would read it

We show you how the four dimensions apply to your specific copy and where the friction is.

Next 10 min

Whether Compass fits

If the architecture is the issue, we sketch what a Compass scope would cover and what it would not.

Last 5 min

What we would recommend

A direct read on which tool fits, what the engagement would look like, and what it would cost.

Book a call

Pick a 30-minute slot.

Or send us a message if it is easier. We respond within one business day.