Before the work, the read.
Every engagement starts with a thirty minute call. You walk us through the messaging, the copy or the whole page. We tell you what we see, which of the two fits, and what we would recommend. The number follows the fit, never the other way around.
Most engagements start with one of these.
You do not have to arrive knowing which. Working that out is most of what the call is for, and we will say plainly if the answer is neither.
Signal
A behavioral read of your message across four dimensions, with the reason each one landed where it did. Send it the words, or send it the whole page and it reads the design alongside them, so you can see what the layout is costing the message.
- You have one piece of copy you want a read on
- You have a page or a design and want both read together
- You want evidence before you ship, not after
- You are not yet sure whether Compass is the right step
Compass
The architecture underneath the reading. Which decision your audience is running, where the message meets it in the wrong order, and the copy rebuilt from that point outward. Signal scoring is included.
- The structure is the problem, not the wording
- The sequence is breaking it and you cannot tell where
- You want the rebuild, not only the diagnosis
What the conversation actually looks like.
Concrete rather than exploratory. By the end you will know which of the two fits, roughly what it would cover, and what the next step is. If the honest answer is that neither is worth your money right now, you will get that instead.
What you are working on
You walk us through the message, who it is for, and what is riding on it.
How Signal would read it
We take the four dimensions through your actual copy, and through the design too if you have brought one.
Whether Compass fits
If the order is the problem we sketch what a Compass engagement would cover, and what it would not.
What we would recommend
A direct answer on which fits, what the engagement looks like, and what it costs.
Pick a thirty minute slot.
Bring the page, the deck or the email you already argue about. Nothing to prepare beyond that.